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The End

When I set up this blog, my friends and I were about to lose our jobs as booksellers, and the store we called home was about to close forever.  My goal was simple: to give us a place to continue sharing our love of reading, and to keep passing along the knowledge we had gained from working with books for so long.  I made a conscious decision not to discuss the specific company we worked for.  (I also decided not to mangle sentences in order to avoid ending them with prepositions.)  There was no need to discuss the company’s mistakes; we lived in their shadow for years, and haven’t escaped it yet.

I made an exception and posted pictures of our store in The Ghosts of Borders Past because I wanted to share our personal experience with this corporation’s downfall.  We are real people who took care of our books and had pride in our stores.  We also watched everything we had built through the years get destroyed in a matter of weeks.  Then we lost our jobs.  I still didn’t feel that I wanted to write about it on our blog proper, but I let the pictures tell the story.

Now the last store in the company has closed, and there’s not much left to say except goodbye, and we will miss you.  I still don’t want to use my blog for that purpose, but our friends at Word Hits have kindly hosted a fond farewell by yours truly.  You can read it here: Closed Book: The Last Days at Borders.

Word Hits has previously hosted my guest blog A Former Borders Employee Says Shop the Sales, in response to their post entitled Caveat Emptor: Skip the Borders Fire “Sale”.  We were also featured in their discussion of Books, Dialogue, and Community during Book Blogger Appreciation Week (BBAW).  We follow @WordHits on Twitter and like Word Hits on Facebook and think that you should, too.

If you want to know what the end of a once-great bookstore chain means to me, I invite you to click on the links above.  Here, we are back to reviews, interviews, and author events starting…now.

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Posted by on September 19, 2011 in Industry News, Updates

 

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Book Trailers Worth Watching

In case you weren’t aware, the 2011 Moby Awards were presented last night.  I know what you’re thinking: the what awards?  The Moby Awards are only in their second year of existence, commemorating both the very best and the very worst in book trailer videos.  Winners receive a gold sperm whale to celebrate their superb or superbly bad book trailers.  Formal attire is recommended.

I’m fairly ambivalent on the subject of book trailers.  I can’t remember a single instance where I saw a book trailer online and thought, wow, now I really need to buy/read that book!  This is probably because I never seek them out; I am most likely to stumble across one while looking up information about a book I know I’m already interested in, or already own.  I’ve certainly seen some entertaining book trailers, and we periodically post them with our reviews on this blog.  But the best advertisement for me is the book itself or a trusted friend’s recommendation.  I don’t look to YouTube for additions to my TBR.

So I am not certain how useful book trailers are in the first place.  Feel free to weigh in if you never buy a book without watching its trailer first, or if that is your main source of reading recommendations.  But I’m willing to bet that’s not the case.  You see, we’re readers.  We don’t need to watch a video to convince us to read a book; we simply pick up the book (or read the summary, sample page, and reviews online) and decide if it speaks to us.  And when it does speak to us, it most often says, “Take me home with you!  I’m cute and I like to snuggle.”

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Posted by on June 3, 2011 in Industry News

 

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